Let homeowners see who is coming to the door.
Hiring a roofer, a plumber, or a remodeler is a risk taken on a stranger. A film removes most of that risk before the first phone call: this is the person, this is the crew, this is what a finished job looks like.
The person, not the logo
The owner on camera, in their own words, talking about how the company started and how it works. Crews on site. The truck with the phone number on it.
In this category the deciding factor is usually whether someone seems straight with you. That is something a camera captures and text cannot.
The work itself
Job sites, mid-project and finished. How the crew protects a floor, how clean the site is at the end of the day, what the customer sees when the job is done.
Before-and-after footage is the most persuasive thing a service business owns, and most of it is sitting on someone's phone.
Why film works here
High-ticket work, sold on trust, in a category where every competitor says the same six things. A film is the one piece of marketing that shows rather than claims.
It also answers the questions a homeowner is too polite to ask: who is actually doing the work, how long it takes, and what happens if something goes wrong.
What an engagement includes
- One shoot day at a job site or the shop
- An owner story, filmed as an interview
- Short vertical cuts for Meta ads and YouTube
- Photos of the crew, the work, and finished jobs
- Delivery in two to three weeks
Built to run as ads
Home services is the category where films pay for themselves fastest. We cut a 90-second brand film for the website and three short ads to run on Meta, so one shoot covers the site and the campaign.
Where the film gets used
The home page, replacing the wall of text nobody reads. The about page, where a homeowner decides whether to call. Three short ads on Meta, targeted to the towns you actually serve. The estimate email, so the person who just met your salesperson can check who they are dealing with.
Contractors who film once usually find the same thing: the film answers objections before they come up on the phone, and the estimates get easier.
Planning around a working job site
Three questions decide the shoot: who is on camera, which job site we can use, and how much time the crew can give us. The schedule is always the constraint, so we plan around a working job rather than asking you to stop one.
If the weather turns, we reschedule. A staged job site reads as staged, and homeowners notice.
Next step
Tell us what you are working on and we will come back with a plan.
Questions we get asked.
Do we need a finished project to film?
A clean finished job is ideal, and a site mid-project often films better because people can see how the work gets done.
Will our customers be in it?
Only if they agree. Most films are the owner, the crew, and the work. Customer interviews are added when a homeowner is happy to speak.
Our crew is not used to cameras.
Most people are not. We interview rather than script, and we keep the setup small enough that a job site keeps working.
How quickly can we have something to run as an ad?
Two to three weeks from the shoot, including review and revisions.
Do you film more than one location?
Yes. Multi-location companies often film two or three crews in a single trip so every market sees local work.
What does it cost?
Home services projects usually run $15,000 to $40,000, depending on how many films and locations.