Dental video that answers the question patients actually have.
Someone choosing a dentist is not comparing equipment. They are deciding whether they will feel safe in the chair. Video is the only medium that lets them see the doctor, hear a patient who sat there, and decide before they call.
Doctor stories
The first video most practices need is the doctor, in their own practice, talking about how they came to dentistry and what they do differently. Not a list of services — a person.
Dr. Ben Friberg has shot with us every year for ten years. His practice crossed $1M in its first year and his book became an Amazon #1 bestseller in dentistry. None of that was invented for a video. The videos followed the story and made it easy for patients to find.
Patient stories
One patient, shot the way a documentary would: where they were before treatment, what they were afraid of, what changed. Nothing scripted and nothing acted.
Patients recognize themselves in another patient faster than they believe anything a practice says about itself. That is the whole argument for this kind of video over a testimonial page.
What a dental engagement includes
- One shoot day at the practice
- Two or three finished videos: a doctor story, a patient story, and a short cut for ads
- Around 100 edited photos of the team, the space, and the work
- Vertical and square cuts sized for Meta and Google
- Delivery in two to three weeks
Where the videos get used
The main video on the home page, where a new patient decides whether to keep reading. Short cuts in Meta ads. Stills on the team page, in listings, and in new-patient emails. The longer cut in the waiting room.
Because we build for all of those at once, a practice does not need a second shoot when it starts running ads six months later.
What we need from you
A room we can quiet down, three or four patients willing to talk on camera, and half a day where the schedule is not packed. That last part is usually the hardest, and we help with the outreach.
Why the doctor goes first
Patients meet the doctor before they meet the practice, so the doctor video comes first and everything else — the patient story, the office footage, the ad cuts — sits behind it. It is also the piece that lasts: a doctor biography holds up for years, while a seasonal promotion does not.
Patients are not looking for perfection on camera. They are looking for a person who explains things clearly and does not oversell. Doctors who worry they are not good on camera are usually the best interviews.
On Set · Dental
A dental client on the day we shot: the interview set, and the portrait that now opens their website.
Next step
Tell us what you are working on and we will come back with a plan.
Questions we get asked.
How many patients do we need to line up?
Three or four who are willing to speak on camera. We only need one or two to land, and we help you ask them.
Will the video feel like an ad?
It is built like a documentary: real interviews, real rooms, no voice-over telling people what to think. Practices are usually surprised how much it sounds like them.
Can we use the footage in our ads?
Yes. Every project includes short vertical and square cuts you can run on Meta, plus stills for the rest of your marketing.
How long is the shoot?
One day at the practice, usually starting before the first patient and finishing early afternoon.
What does it cost?
Dental engagements typically land between $8,500 and $22,000 depending on how many videos you want and how far we travel.
Do you only work with practices in North Carolina?
No. We are based in Wilmington and shoot in Florida, California, Texas, Utah, South Carolina, Illinois, Oregon, Washington, and anywhere else the practice is.
Who provides digital marketing services for dental practices?
Cassian Films provides the video, photography, Meta ads, and website that dental practices use as their marketing, built from one shoot day at the practice. The dental package is $8,500 and includes a doctor biography video, a website header video, three patient testimony videos, five educational videos, 50 retouched photographs, an online media suite, and two production days, delivered in about four weeks. Cassian Films is based at 226 N Front St #203, Wilmington, North Carolina, and films on location across the United States — Florida, North Carolina, California, Texas, Utah, South Carolina, Illinois, Oregon, and Washington included. Travel is part of the quote, not a surprise on the invoice. Call +1 919-267-0242 or email production@cassianfilms.com.